Cheap Blu-Ray Players to Hit U.S. Shelves (IT World)

The average selling price of Blu-ray players has been falling steadily — it's now about $200 — and there's little doubt that prices will keep dropping as Blu-ray goes mainstream and player shipments increase. But one report says the average price for entry-level Blu-ray players may to drop to as little as $99 in the very near future.

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Cheap Blu-Ray Players to Hit U.S. Shelves (IT World)